Alignment.. literally The Secret Sauce!
I am all down for making things easier to understand, so in this article I’m going to explain alignment & why I totally think it is the secret sauce in business, & your life for that matter. There are many layers to alignment, but for now lets start with a basic & quick way to see if your business is in alignment. Think of it like testing if your wheels are aligned, if they aren’t you may find yourself off track. Ask yourself 2 questions:
1 – What are you selling? Explore these questions: do you know the exact product, experience or service that you are selling today, this is not what you would like to sell. What are your clients experiencing from your business? Is everyone on the team selling the same experience, service or product? Have you have always sold this service, experience or product as you are today? Whats changed? Do you feel good about or proud of the experience, service or product you are selling?
2 – What does your ideal client want? Explore these questions: do you know who your ideal client is? Do you have a clear understanding of what experience, service or product that client wants? Do you know why they choose your business? Have you lost you ideal client over time? Do you know where there have gone? Why? Would you like to visit your business as a client? Why or why not?
What are you selling? What does your ideal client want? Two questions that can give you immense insight into whether your business is in alignment. Are they the same thing? There is tonnes of room to explore further and flesh out alignment but lets start with these 2 foundational questions.
Signs that you might need help with re-alignment:
What it takes to be in Alignment
I hope this article has given you some simple insight into alignment and got you thinking about your own business. I suggest you read back over with pen and paper and explore the questions. The universe rewards action and this journalling activity just may help you get clear around your purpose so you can be aligned and on track.